Aug. 16, 2021

How Video Can Help Your Business Make More Meaningful Connections with Customers

How Video Can Help Your Business Make More Meaningful Connections with Customers

Video marketing can be an effective strategy for your business. But many brands and businesses either can't quite get it right, or get stuck and don't employ it at all. On this episode I'm chatting with video producer and fellow StoryBrand Guide John Wojtasek, and he's here to talk with us about the power of video in your businesses marketing, and why you should be leveraging video.

Listen in, and you can walk away today with some tips on how to get started if you aren't already leveraging video. I get it if you haven't tapped into video yet, because it can be an overwhelming thing. John's also going to give us some tips on video best practices, what types of video to create, and where to share them for maximum benefit.

Get all the links, resources and show notes at https://psi.chat/047


Video marketing can be an effective strategy for your business. But many brands and businesses either can't quite get it right, or get stuck and don't employ it at all. On this episode I'm chatting with video producer and fellow StoryBrand Guide John Wojtasek, and he's here to talk with us about the power of video in your businesses marketing, and why you should be leveraging video.

Listen in, and you can walk away today with some tips on how to get started if you aren't already leveraging video. I get it if you haven't tapped into video yet, because it can be an overwhelming thing.  John's also going to give us some tips on video best practices, what types of video to create, and where to share them for maximum benefit.

Get all the links, resources and show notes at https://psi.chat/047

About John Wojtasek and Lux Lab Production House

Hi! I'm John, a Filmmaker & Storyteller at Lux Lab Production House.

Having fallen in love with movies at a young age, I strive to harness "movie magic" to create video marketing that helps your brand be seen, known, and trusted. So you can serve more and more people with your life-changing solutions.

Web/Social Links


Highlights from the Conversation

  • [00:40] Welcome to episode 47! 
  • [01:32] Why video is an important piece of your marketing strategy.
  • [02:28] Video helps create a more human connection.
  • [04:40] Having video on your website will increase the amount of time visitors stick around.
  • [05:17] Great ways to leverage video on your website.
  • [11:16] Places and platforms other than your website where you could leverage video.
  • [14:48] You can start by keeping it simple and focusing on specific platforms.
  • [17:33] The importance of sharing video natively within the platform and not just links to a video.
  • [19:32] Business Brief 16: Learning How to Say No
  • [21:23] Some solid tips for producing your own videos!
  • [28:14] Head to John's website at WeAreLuxLab.com for a video for even more tips and advice.
  • [28:41] How John got started in video and film production.
  • [32:23] How you can connect with John and Lux Lab!

Resources Discussed/Links