Aug. 9, 2021

10 Things On Your Website That Are Killing Your Conversions

10 Things On Your Website That Are Killing Your Conversions

Your website is arguably the most important element of a successful post-law enforcement business. But if it's not dialed in correctly, your website can be a greater source of frustration than it is of quality leads.

So many business owner's make the same mistakes on their website that only serve to kill conversions. In this solo episode I'm going to lay out for you the ten things I see regularly that are more likely to leave you feeling like your website is a waste of time and money than it is a valuable asset for your business.

Fix these things, and I'm confident you'll see an increase of dollars in your bank account.

Get all links, resources and show notes at https://psi.chat/046


Your website is arguably the most important element of a successful post-law enforcement business. But if it's not dialed in correctly, your website can be a greater source of frustration than it is of quality leads.

So many business owner's make the same mistakes on their website that only serve to kill conversions. In this solo episode I'm going to lay out for you the ten things I see regularly that are more likely to leave you feeling like your website is a waste of time and money than it is a valuable asset for your business.

Fix these things, and I'm confident you'll see an increase of dollars in your bank account.

Get all links, resources and show notes at https://psi.chat/046

I help companies who are marketing products and services related to law enforcement or military, or are in the hunting & fishing, dignitary security, private security, and private investigations industries.

As a former 15-year law enforcement veteran, deputized US Marshal, law enforcement administrator, lover of hunting and fishing, and enthusiast of all things tactical, I know how to speak yours and your customer's language.

Web/Social Links


Highlights from the Conversation

  • [00:40] Welcome to episode 46!
  • [05:11] The top ten things on your website that may be hurting your conversions.
  • [05:50] 10. No SSL certificate.
  • [10:06] 9. Not mobile optimized or responsive.
  • [15:14] 8. Unclear content above the fold.
  • [20:02] 7. Your menu is cluttered and confusing.
  • [23:40] 6. Delivering an inbound message to an outbound visitor.
  • [28:13] 5. A lack of social proof.
  • [31:26] 4. No clear call to action.
  • [36:24] 3. There is no simple plan.
  • [38:04] 2. You are making it about you instead of your customer.
  • [39:55] 1. You are lacking a lead generator or sales funnel.
  • [45:54] Get a free website audit from Adam!

Resources Discussed/Links