Hey. *pause for effect*
How you doin'?
Don't let the title fool you, this week's episode won't get you sent to HR. You not ACTUALLY dating your clients. But the parallels between business and dating are frequently heavily ignored. Pretty might get attention but it doesn't sell. The only way your business grows is when relationships grow.
About Mark Young
Mark Young is an entrepreneur, educator, author, philanthropist, and travel nut. If ever a person existed who can point out everything that is wrong with anything, you’ve just found him. It’s a terrible trait when trying to make friends, but one that always seems to make for successful implementation. Seriously, this guy can find the flaw in any plan –and manages to do it before anything goes wrong. It’s really annoying, at first, but if you keep an open mind to the criticism, it’s just gold. And having been an entrepreneur and marketer for nearly 30 years, we would be remiss not to. listen.
At the root of everything, however, Mark is an educator and teacher. Disassembling projects, campaigns, or even financial statements, Mark manages to reverse engineer a solution, then takes the time to teach anyone who will stop and listen. And it is no wonder, given the fact that he holds university degrees in nearly every discipline you can imagine. And if you ask him why, he’ll simply reply, “Why not?” Ask about the time he decided to join American MENSA on a dare –and succeeded. All of that said, Mark’s most admirable quality is the genuine concern and ownership he takes of his clients’ businesses. If there were a way to give more than 100%, this is the guy who would find a way to do it. He works the numbers, then works them again, reducing everything to a metric and finding ways to improve.
“Do the right thing for the client, regardless of the cost. It’ll come back to you. I promise.” – Mark Young
Date Your Clients is a step-by-step juxtaposition between the relational skills required in dating and those required to be successful in business. With chapter titles such as, The First Date, Meeting the Family, and The First Fight, the author seamlessly weaves his way through the complicated landscape of relationships and provides humorous illustrations of life’s worst moments.